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Auntie Anne's
Scent From Heaven
Auntie Anne's needed a social wrapper that not only built awareness for new audiences, but also kept the attention of the fans that already know and love them. We focused on the reason why they are so beloved: that intoxicating, irresistible scent of just-baked, buttery pretzels. The challenge was, how do you show and speak about scent in a way that's fresh, inherent to social, and flexes for a range of products and occasions? To find out, read on.
Auntie Anne's
When you get a hint of that Heaven Scent and can’t stop your one-snack mind. 🤷🏿♀️
Real comment! Woo hoo!
Auntie Anne's
Nothing brings the family together like freshly baked pretzels.
Auntie Anne's
Pretzels catered at the wedding will make you feel like the luckiest man on earth.
Pretzels For The Wedding
Order catering today.
Auntie Anne's
What does spring taste like to you? A) Lemonade B) Cherry Lemonade C) Blue Raspberry Lemonade
Auntie Anne's
Get the gameday catering that will have the crew saying “IT’S GOOOD!”
Order Catering Today
To make the squad cheer.
Auntie Anne's
Stroll on over to soak up the Heaven Scent of fresh-baked pretzels.
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